You’ll never fly alone
The two-year deal with Indonesia’s national airline begins June 1. Financial terms of the deal were not disclosed.
Garuda became the club’s official airline partner in 2012 and decided to expand its partnership with the Premier League club following the success of Liverpool’s 2013 pre-season tour to Asia and Australia.
The Reds enjoy a huge following in Asia and particularly in Indonesia, a country where more than 1.5 million football fans follow the club on Facebook.
Indonesia also boasts having the most followed official LFC international Twitter account – @OfficialLFC_ID – with more than 90,000 followers, while the official Indonesian local-language website – Indonesia.liverpoolfc.com – also helps to bring the club closer to fans in the country.
Billy Hogan, Liverpool’s chief commercial officer, said: “Liverpool Football Club has a huge following in Indonesia, which makes this award-winning airline a perfect partner for us as we work to connect with fans all over the world.
“It makes us extremely proud that Garuda Indonesia has chosen to partner with Liverpool FC as they increase their coverage and continue their transition from a regional airline to a global carrier. As one of the world’s biggest football clubs, we will be able to help grow their reach in new markets while strengthening our relationship with a partner that we have already shared two fruitful years with.”
The sponsorship deal comes comes a week after Liverpool announced that Vauxhall would replace Chevrolet as the club’s automotive partner.